Azure vs AWS
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Key takeaways
Azure is the logical choice for businesses running Microsoft 365 and Windows environments
AWS offers the broadest range of services and leads the cloud computing market
Azure has data centres in the Netherlands - important for GDPR compliance
Costs are comparable - Azure works out cheaper if you already have Microsoft licences
Azure or AWS: which cloud platform should you choose?
Microsoft Azure and Amazon Web Services (AWS) are the two largest cloud platforms in the world. Together they hold more than 60% of the cloud market. For Dutch SMEs moving to the cloud, choosing between Azure and AWS is an important strategic decision.
Both platforms offer hundreds of services, from virtual machines and databases to AI and machine learning. But they differ in ecosystem, ease of use and integration options. Azure fits seamlessly into the Microsoft world (Microsoft 365, Windows Server, Active Directory), while AWS has traditionally been stronger in web-native applications and offers the broadest range of services.
TRON Group is a Microsoft partner, but our advice is always objective. We help businesses with cloud migration to the platform that best suits their situation. In this comparison we cover every relevant aspect so you can make a well-informed choice.
Feature-by-feature comparison
How do Azure and AWS score on the criteria that matter most to your business?
| Category | Microsoft Azure | Amazon AWS |
|---|---|---|
| Microsoft 365 integration | Azure Seamless integration with M365, Entra ID, Intune and Power Platform | AWS Limited M365 integration; needs a separate identity solution |
| Range of services | Azure 200+ services, strong in hybrid cloud and enterprise tooling | AWS 200+ services, the broadest range, market leader in innovation |
| Pricing model | Azure Pay-as-you-go, Reserved Instances, Enterprise Agreement (EA) discounts | AWS Pay-as-you-go, Savings Plans, Spot Instances to cut costs |
| Ease of use | Azure The Azure Portal is clear and familiar to Windows administrators | AWS The AWS Console is powerful but more complex, with a steeper learning curve |
| Hybrid cloud | Azure Azure Arc, Azure Stack HCI: the best hybrid solutions on the market | AWS AWS Outposts is available but less mature than Azure |
| AI/ML services | Azure Azure OpenAI, Cognitive Services, Copilot integration | AWS SageMaker, Bedrock, broad ML tooling, wider choice of models |
| Compliance (GDPR/NL) | Azure Data centres in the Netherlands, extensive compliance certifications | AWS EU data centres (Frankfurt, Ireland), compliance certifications |
| Support & community | Azure Microsoft partner network, good documentation, Dutch-language support | AWS Large community, good documentation, premium support available |
Cost comparison
Indicative monthly costs for comparable services (pay-as-you-go)
Compute (VM)
- 2 vCPUs, 4GB RAM
- Windows/Linux
- Azure Hybrid Benefit
- Ideal for small workloads
- 2 vCPUs, 4GB RAM
- Linux (Windows costs more)
- Savings Plans available
- Burstable performance
Storage (1TB)
- Hot/Cool/Archive tiers
- Geo-redundancy
- Lifecycle management
- Azure CDN integration
- Standard/IA/Glacier
- Cross-region replication
- Lifecycle policies
- CloudFront integration
Database (SQL)
- Managed SQL Server
- Automatic backups
- Built-in intelligence
- Scalable DTU/vCore
- Multi-engine support
- Aurora Serverless
- Automatic backups
- Read replicas
The ecosystem makes the difference
Choosing between Azure and AWS is often less about the cloud services themselves and more about the wider ecosystem. If your business already runs on Microsoft 365, Windows Server and Active Directory, Azure is the natural next step. Your Entra ID (formerly Azure AD) covers both M365 and your Azure environment, enabling single sign-on and centralised management.
AWS has traditionally been stronger for businesses building web applications, start-ups that need to scale fast, and organisations heavily invested in open-source technology. Services such as Lambda (serverless), DynamoDB (NoSQL database) and CloudFront (CDN) lead their categories.
For cloud management and day-to-day administration, Azure is often simpler for organisations with Windows expertise. The Azure Portal is clear and PowerShell integration makes automation feel familiar. AWS offers more configuration options but has a steeper learning curve.
Thinking about outsourcing your cloud management? TRON Group manages Azure environments for dozens of Dutch businesses. Get in touch with our IT consultants to talk through the best choice for your situation.
Our recommendation
Choose Azure if:
- You already use Microsoft 365 and Windows Server
- You want to host your data in Dutch data centres
- You want to implement a hybrid cloud strategy
- You want to use Entra ID / Active Directory
- You want to reuse your existing Windows licences
Choose AWS if:
- You build web applications that need to scale fast
- You are a start-up that wants the broadest range of services
- You rely heavily on open-source and Linux technology
- Your team already has AWS experience
- You don't use the Microsoft ecosystem
TRON Group's advice: For most Dutch SMEs we recommend Microsoft Azure. The combination of Microsoft 365, data centres in the Netherlands and simpler management makes it the logical choice for organisations already working in the Microsoft ecosystem.
We are a Microsoft partner and help with cloud strategy, migration and management. Call +31 85 303 5869 for a free cloud consultation.
Frequently asked questions
Answers to common questions about Azure vs AWS
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