Slow Online Shop? Here's How to Speed It Up

A slow online shop is more than an irritation for your visitors. It costs you money directly. According to Google, 53% of mobile visitors leave your shop if it takes longer than 3 seconds to load. And every second of delay means an average of 7% fewer conversions. If your shop turns over €10,000 a month and is 2 seconds too slow, you could be missing out on €1,400 a month. TRON Group makes your online shop lightning-fast.

Hosting: the foundation of speed

The most common cause of a slow online shop is cheap shared hosting. On a shared server, you share capacity with dozens of other websites. If one of them gets a surge of visitors, your shop suffers. The solution is professional web hosting with dedicated resources, SSD storage and server-side caching. TRON Group offers hosting optimised specifically for online shops, with fast load times and high availability.

Images and media

Product photos are essential for your shop, but unoptimised images are often the biggest culprit behind slow load times. A single product photo can be 5 MB, while modern compression can display it just as sharply at 200 KB. We implement automatic image optimisation, the WebP format, lazy loading and responsive images, so your visitors only load the images they need, at the right size.

Code and plugins

Too many plugins or extensions slow your shop down considerably. Every plugin adds extra JavaScript and CSS that has to load. Our software engineers work out which plugins you really need and which can be replaced with lighter alternatives. We minify and bundle JavaScript and CSS, implement browser caching and make sure your codebase is clean and fast.

Running a Shopify store? Then we look specifically at theme performance, reducing apps and optimising Liquid code. For WooCommerce and Magento, we focus on database optimisation, server configuration and plugin management.

Alongside technical speed, being found online is crucial too. A fast online shop ranks better in Google. Our SEO specialists make sure your shop is not only fast but also easy to find, because more visitors on a fast shop means more revenue. Get in touch on +31 85 303 5869 for a free performance scan.

Want to know how fast your online shop really is and where there's room for improvement? Contact us for a free performance audit. Our specialists will analyse your shop and give you a concrete improvement plan with measurable results.